The moment I realized mobile had a serious problem on its hands came not during a keynote address at a phone launch, but rather during a food run. This past summer, I headed over to my local sandwich shop (this op-ed was not brought to you by Subway) and I noticed this sign. Subway sandwich pro. Just take a moment to let that sink in. Double meat on your sandwich makes it a “Pro” sandwich. After throwing up in my mouth a little bit, I had the realization that things were getting out of control, and the blame rests solely on my department — phones. Phones in particular, as well as tablets, are all resorting to the same naming systems — Pro, Max, and Ultra. Each of these names is trying to imply that they’re the best of the best, the supreme state a phone can be. As the saying goes, if everyone is special, no one is special. The same goes for phones. Let’s run down the list: OnePlus 10 Pro iPhone 13 Pro * iPhone 13 Pro Max * Samsung Galaxy S22 Ultra * Huawei P50 Pro * Xiaom...
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